If you’re a researcher, you’ve probably done your fair shares of live interviews and focus groups. If you’re a researcher and you haven’t, well you’re missing out on a huge wealth of consumer insights but I’ll save that for another blog post.
Ok, back to my veteran researchers who have conducted live interviews, how do you enjoy the process of recruiting and coordinating the interviews with the respondents? I’d take a wild guess and say it’s probably not the favorite part of your job. I can tell you firsthand, it’s not the most productive way you can spend your time either; all the back and forth emails trying to recruit respondents, being the middleman having to coordinate times for your interviews and respondents to meet all while dealing with cancelations & reschedules. Think of all these hours you waste per project doing these mundane tasks.
In case you never quantified it yourself, our research shows that the average researcher waste 32 hours per project when it comes to the recruitment of sample and the coordination of the interviews. The average researcher completes between 3 projects per month, which means many researchers spend about 100 hours per month on these tasks.
Most researchers want to spend their time doing exactly what their job title entails, research. They want to be able to spend more time collecting data (interviewing respondents) and analyzing the data to gain insights. They want to spend more time doing the things they are passionate about and the things that got them into research in the first place. They don’t want to have to waste 32 hours per project just to get to the place where they feel the study is actually starting.
You may have noticed I keep using the word “wasted” in terms of when it comes to the time that is spent recruiting and coordinating. You may think that I’m using this word incorrectly because to you, the 32 hours is not a waste of time, it’s a “not fun but a necessary part of your job” because you believe it’s the only way to conduct live interview studies.
If you believe this, I hate to be the bearer of bad news but you’re wrong. Now for me to play the role of bearer of amazing news, you’re wrong because spending 32 hours a project on recruitment and the coordination of interviews is not a “necessary” part of your job ANYMORE.
Introducing HubUx, where qualitative research starts. We help brands streamline the process of conducting live interviews for UX or Product feedback. We automate the process of recruiting sample and coordinating the interviews so that you can spend more time talking to customers (or potential customers) to get the feedback and insights you’re looking for.
As you can see from the above chart, what initially took researchers 32 hours to do now takes them minutes. We help you recruit sample by uploading your own customer list, using our automated recruiting tools on social media or connecting to any of our 1,500 global facilities in a matter of clicks. We book all of your interviews using our automated booking technology that can book up to 1,000 interviews with the click of a button. Once you click go, our booking system will work in the background, working as an AI assistant setting up times for your respondents to interview with yourself or your moderators.
If you’d be interested in learning how we can help save a lot of time and gain a lot more insights by results, drop us a line.
