We asked 350 people, “What’s your favorite La-Z-Boy memory?”
Here is what they said…
Purchasing a La-Z-Boy represents a life achievement
First big purchase for first time home buyers. High quality and the ability to customize and adjust the furniture.
Was an inside play structure
Snuggling and jumping on the couch. The cozyness and comfort of the furniture gave the participant happy memories with her mother.
Had territorial connotations (Dad’s chair)
It was a race to the La-Z-Boy for some participants as they would fight for their spot on the chair. Meanwhile, others would watch from afar as their father or grandfather rested on the recliner.
Strong connection between children and a father figure
From storytelling to watching football on recliners, these two participants grew their relationship with their father by spending time together.
Comfort and safety
The comfortable and easy-to-recline chair created a safe space for these participants to rest, sleep, and read.
Lazy Boy was the centerpiece of the most important room of the house. Many of the participants said their best memories occurred while in or around Lazy Boy chairs, love seats, and bean bags.
- Purchasing a La-Z-Boy represents a life achievement
- Was an inside play structure
- Had territorial connotations (Dad’s chair)
- Strong connection between children and a father figure
- Comfort and safety
How has La-Z-Boy continued to grow?
It’s clear that La-Z-Boy is more than a brand or furniture, but memories that will be cherished and passed down. Imagine, these participants will tell these stories to their friends and family, naturally referring La-Z-Boy to others. Creating a brand that provides positive emotions is the key to returning customers and longevity.