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The State of Focus Group Facilities

The State of Focus Group Facilities

  • Post author:Chueyee Yang
  • Post published:May 14, 2020
  • Post category:Research Tips

During the first week of May, 12 facility owners answered a few questions. There were two objectives: 1. What has changed 2. What skills should we develop Q1. What was…

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Recruiting Quality Participants for Your Research Project

Recruiting Quality Participants for Your Research Project

  • Post author:Chueyee Yang
  • Post published:May 3, 2020
  • Post category:Research Tips

Today, everyone from auto service centers to hair salons to Disney are conducting consumer research. Why? Because ... "...consumer insights are the rudder of action." With market research representing $47…

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You’re Wasting 32 Hours Per Qual Study

You’re Wasting 32 Hours Per Qual Study

  • Post author:Eric Santos
  • Post published:May 3, 2020
  • Post category:Research Tips

If you’re a researcher, you’ve probably done your fair shares of live interviews and focus groups. If you’re a researcher and you haven’t, well you’re missing out on a huge…

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The 5 Hottest Market Research Trends to Follow

The 5 Hottest Market Research Trends to Follow

  • Post author:Chueyee Yang
  • Post published:May 3, 2020
  • Post category:Research Tips

Every year, new consumer insight trends emerge in marketing research. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why…

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