ResearchOps 101: What? Why? and How?
Research Operationalized Over the past decade, we have seen the operationalization of software development and IT teams with DevOps, design teams with DesignOps, and sales teams with SalesOps. It was…
Improve Your Customer Journey
A New Format 2021 is nearly behind us and we've been giving a lot of thought to the podcast moving into 2022 and beyond. We'll be moving into some deep…
Gen Z Study – Research Preferences
In June 2021, we launched a qualitative study with our subset of our Gen Z panel with the main focus of the study being on research and communication preferences. We…
Have you ever been Catfished? (During research)
Being catfished isn’t fun. I am not ashamed to admit as a millennial researcher, I’ve been catfished both while participating in online dating as well as while recruiting for research…
How to Create a Virtual Backroom for your Clients when doing Zoom In-Depth Interviews
Well - it’s official - everyone uses Zoom. Additionally, nearly everyone shares their video on Zoom. Prior to COVID and sheltering in place (a.k.a. the before-times), only emcees and digital…
How to recruit & engage Gen Z for your market research
Gen Z is going to continue to grow in importance, not just because of their increasing purchasing power, but also because they are the tail that is wagging the dog…