Gen Z Study – Research Preferences
In June 2021, we launched a qualitative study with our subset of our Gen Z panel with the main focus of the study being on research and communication preferences. We…
Have you ever been Catfished? (During research)
Being catfished isn’t fun. I am not ashamed to admit as a millennial researcher, I’ve been catfished both while participating in online dating as well as while recruiting for research…
How to Create a Virtual Backroom for your Clients when doing Zoom In-Depth Interviews
Well - it’s official - everyone uses Zoom. Additionally, nearly everyone shares their video on Zoom. Prior to COVID and sheltering in place (a.k.a. the before-times), only emcees and digital…
How to recruit & engage Gen Z for your market research
Gen Z is going to continue to grow in importance, not just because of their increasing purchasing power, but also because they are the tail that is wagging the dog…